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Running Head : The Analysis of Volvo merchandising PlanThe Analysis of Volvo selling Plan[Author][Class or Subject]Title : The Analysis of Volvo Cars Marketing PlanStrengthsVolvo Cars have a credit of being safe . The current mart placeing strategy builds on this as shown in the Volvo SUV wherein a young girl is buckled shrink in a machine seat at the dressing by her dad and followed by the banner question of Who would you maturate through a Volvo to appeals to either families irregard teensy of income brackets .[1]The company s aphorism Volvo for sustenance has been accepted by the railcar buying macrocosm because of the turn out quality and reliability of Volvo cars over the eld [1]Longevity . Volvo owners have period and again boasted of having several trillion dogged horse clubs [4] and [5] . Thi s million dollar clubs refer to cars with engines that have slip by up to a million miles with minor problemsWeaknessesVolvo s affiliation with the cover Company . The late(a) compact of Volvo with Ford hurt the Volvo s constitution as a unfaltering vehicle of choice . Consumers are assured of Ford s recent troubles and there were a lot of market rec in alls of Ford vehicles , the or so recent of which was the starter pass along of pick-up trucks which caused some trucks to start a fire .[1] and [3]Volvo owners have condition a nickname for their cars (Brick ) referring two to the solid construction to the car , and also to the styling of the car . For some(prenominal) years the styling was very boxy - this goes against the market trend of having sleek and smo opposite , and compact styling . Two websites sanctified to Volvo owners which indicated these comments are hypertext transfer protocol /brickboard .com , and http /www .swedishbricks .netWith each steel of c ar constantly comes a striving of lemons ! . With Volvo there were thoughtful electrical problems with the 2000 serial of cars .

[3] and [4] . These complaints from owners of 2000 Volvo serial publication can be effect at discordant websites from Yahoo to MSNVolvo may appeal to all car buyers from all market brackets of A to D notwithstanding the cost of getting one can only be afforded by the AB bracket .[1]OpportunitiesVolvo s marketing plan is ever hinged on its reputation as a practiced car impartr . condescension the glitches in the early 2000 series , Volvo has unbroken its loyal invitee base in the AB marketVolvo actual a line of luxurio us economy cars in the S-40 series It has up to 28 mpg . And is considered affordable at a little over 20 ,000 for 2005 and 2006 series and can also be acquired used with less than 100 ,000 miles driven at 9 ,000 . This is Volvo s response to the increment public clamor for economy cars because of go on rise in gas pricesThreatsPrices of gas continue to make the public change from luxury and sport vehicles to more economic cars that fetch good gas mileage . All other car manufacturers...If you insufficiency to get a full essay, ready it on our website: BestEssayCheap.com

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