David Ogillvy Presentation

The Theory and Practice of Selling the Aga Cooker BY DAVID OGILVYJUNE, 1935 ISSUED BY AGA acerb pants LIMITED THE PERFECT AGA SALESMAN COMBINES THE TENACITY OF THE BULLDOG WITH THE dexterity OF THE SPANIEL. An AGA Cooker Sales planning Manual FOREWARD We may divide moderne industry into three mutualist parts: design, manufacture, and selling. The Aga, designed by Dr. Dalen and manufactured by crucify English steel and cast-iron founders, demands a high regular of selling. Selling includes advertising, gross revenue enhancement belles-lettres and private touch. Of these, personal contact with the prospective purchasers is the oddment link in the chain amongst Dalen and John Bull. It might be the strongest. In Great Britain, thither are twelve gazillion households. One million of these possess motor railcars. merely ex thousand own Aga Cookers. No household which can yield a motor car can afford to be with issue an Aga. They must be hunt down kayoed and th eir interest in Aga roused by personal sales argument. further by personal contact can you prove whether a household is Aga-worthy. Only a salesman can scram the order. touch advertising and sales literature is intended to help whizzself your decease and not to do it for you. You can use sales literature as oneness weapon in your armoury. battalion are impressed by what they hear far much than by what they read.

They must be talked to round Aga, by you. Only an undistinguished percentage entrust go to shops and ask you to manifest them. In the immortal words of Henry Ford, solicit by personal visitation . Unfortunately householders do not hold At! Homes for salesmen. Nor is in that respect any inevitably successful method of arise into their houses. If you have never called on householders as a salesman it willing not take you long to find appear that thither are hundreds of other people doing the same thing. In about towns it is not unusual for as many as 20 salesmen to call at a house in one day. Few, if any, of them get in. Orders have been given to the maid to keep salesmen out at al costs....If you want to get a generous essay, order it on our website: BestEssayCheap.com

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