The Newspaper 'Habit' and The Internet

Theory, Practice and the Daily Click: The Migration of the intelligence activitypaper Habit to Online word Media Generations of armchair media critics have noted the power of the tidingspaper publisher habit on the lives of readers -- a phenomena only recently verified by empiric research. But marketers in the exploding world of new media didnt wait for research. Thousands of dot-coms and interlocking news sites have appe ared in an attempt to lure newspaper readers to the online world. Recent statistics from Strategis Group show that approximately 61% of photographic plate lucre drug users access the meshwork daily (Sefton, 2000) and that in that respect are 1.5 computers per home of the average Internet user. As more(prenominal) users skim online daily, the more likely these users will feel familiar with solely the web has to offer. Among those many offerings, however, the news ranks high. The UCLA Internet Report (UCLA promenade for communicating Policy, 20 00) found that 56.6% of surveyed Internet users read news online, devising it the quaternate most popular Web activity. By comparison, 81.7% of users washed-out their cartridge clip surfing, 81.6% used e-mail and 57.2% used the Web to find pursuance learning. Less popular were finding pastime information (54.3%), get online (50.7%), finding travel information (45.8%), utilise instant pass along (39.6%), finding medical information (36.6%) and playing games (33%).

Much of the current news on hoi polloi media and the Web centers on how competing news media are partnering to drive user traffic (Web site visits) to their sites (Shep ard, 2000). Focus is withal placed on whet! her online newspaper-affiliated Web sites are replacing score newspapers as uncomplicated news sources for media consumers (Althaus & Tewksbury, 2000; Nicholson, 1999). Traditional media and the newer online media portion a plebeian concern--how to maintain and grow their market segments and development advertising revenue. This may not be easy. A report... If you motive to get a full essay, order it on our website: BestEssayCheap.com

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