Marketing

Table of Contents No.TitlePage No. 1. administrator Summary (i) melodic phrase to the musical arrangement4 (ii) Objective of the Paper4 2.Situational synopsis (i) PEST compendium5 (ii) SWOT Analysis6 (iii) Porters Five Forces Analysis 7 3.Marketing Objectives7 4.Segmentation, Targeting & berth (i) Segmentation8 (ii) Targeting 8 (iii) Positioning 9 5.Marketing ripple 10 6.Marketing Strategies (i) Porters Generic Strategy 10 (ii) Applying Ansoffs Matrix 11 7.Action Programs, Budgets & Controls 12-13 8.Conclusion 13 References Assignment Question You hand been constitute as a selling consultant by producer of one of the following consumer products. (a) A digital photographic camera (or) (b) A active phone (or) (c) A racing bicycle. The corporation or organisation has never had a formal market plan for their product and would like to develop one for the preliminary yr.

Your answer should consider the following issues: (a) Target audience (b) Positioning (c) Marketing Mix 1. Executive Summary (i) Introduction to the Organisation I have been working as a marketing consultant of the Unique Telecommunication Company restrain since June twenty-third 2010. Unique Telecommunication Company Limited was founded at the year 2005. Head office is situated at No.682, easy Asia Road, Yangon, Myanmar. thither are also our branch offices in Pyin Oo Lwin, Taunggyi and Mawlamyaing. In the front years, our compa ny had performed business as the major mobil! e phones distributor in Myanmar by importing mobile handsets from contradictory partners. However, in December 2007, Myanmar launched its first largest ICT Park, also known as the Yadanarpon cyber city, in Pyin Oo Lwin, northern Mandalay division. Yadanarpon teleport have been realizing its aim of create Myanmar IT condition...If you requirement to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay